CREATIVE STRATEGY GENERATION
(McGraw-Hill 2015)

Successful strategies must have one key element to produce spectacular results for your business ― originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn out processes drowning out fresh progress―which is why you need Creative Strategy Generation to help guide you through tried-and-true business practices in a fresh, new, and exciting way.

Bob Caporale’s diverse talents as an executive leader and a musical performer, composer, and songwriter shine through in a pitch-perfect mix of mind expanding theory and practical techniques to help you unlock the artistic strategist inside you. Whether you work in a B2B or B2C company, this proven approach can boost your strategic influence and track record, as it has for the author and the many companies he has worked with. Grounded in accessible explanations, this practical guide explores the connections between the strategic and creative processes, and demystifies the complexities of developing a strategic plan.

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Tools:

PRODUCT STRATEGY TOOLKIT
Creative Strategy Generation is the official book used in the Product Strategy Generation workshop offered by SEQUENT LEARNING NETWORKS. Attendees of that workshop will receive a FREE electronic copy of our Product Strategy Toolkit; containing 9 fillable templates that follow the framework outlined in the book.

Sequent Learning Networks has also published a 5-page infographic that outlines the Creative Strategy Generation process. To download your FREE copy, please click on the link below.

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